Sell genuine parts, protect the brand.
Genuine parts deserve a channel that respects the brand. Parts Resolve gives you a verified-trade-only audience, full evidence on every cross-reference and brand controls that keep your franchise network whole.
Built for your day.
Verified trade only
Every buyer is a verified UK trade business. No grey market, no parallel imports passing as genuine. Your parts go where they’re meant to.
Genuine, marked as genuine
OEM listings are clearly distinguished from aftermarket and used. Buyers searching for genuine see your stock first, with the manufacturer mark and warranty terms in plain sight.
Protected pricing
Set RRP, set trade tier, set regional rules. We never undercut your published franchise pricing. You stay in control of where genuine sits commercially.
Cross-reference clarity
Every cross-reference cites its source, including supersession from manufacturer technical bulletins. Buyers see clearly which aftermarket parts are claimed equivalents — and the evidence behind the claim.
Franchise-friendly
Configurable so your dealer / agent network sees stock first; non-network buyers see the right balance of genuine and approved alternatives.
Enterprise integration
EDI, REST API, ERP integration with SAP and Microsoft Dynamics. Onboarding handled by our partnerships team end-to-end.
From request to resolved.
- Step 01
Commercial alignment
We agree the rules first: pricing protection, brand presentation, network priority, returns policy. Then we build to it.
- Step 02
Integrate the catalogue
Live catalogue, stock and pricing flow from your ERP via API or EDI. Cross-reference and fitment data are mapped during onboarding.
- Step 03
Reach verified buyers
Genuine OEM parts surface in every relevant search across the network — ranked, branded and priced to your rules. Orders flow back through your normal fulfilment.
Verified trade buyers — every order is auditable to a UK business
Pricing leakage. RRP and franchise tiers are enforced, not optional
Brand presentation control — colours, logo, warranty, every listing
Frequently asked.
Will this conflict with my franchise dealer network?
It’s designed not to. Most OEM suppliers configure Parts Resolve so franchise dealers see genuine stock first and at franchise pricing. Non-network trade buyers see genuine alongside approved alternatives, never below RRP.
How do you handle counterfeit risk?
Aftermarket sellers can never list under your brand. They can declare equivalence to your part numbers — and that equivalence has to cite evidence. Counterfeit listings are a hard ban.
Can we restrict who buys?
Yes. Buyer segmentation is granular: by trade type, by region, by franchise membership. Common pattern is genuine restricted to franchise dealers and approved trade only.
What integration support is available?
A named partnerships engineer through onboarding, plus a sandbox environment for QA. Most OEM integrations go live in 6–10 weeks including ERP work.
A trade channel worthy of the brand.
Speak to partnerships under NDA. We’ll share commercial terms and reference deployments.